Padel is in full development. In the last two years in Europe, excluding Spain, almost 2,000 padel clubs have opened, mainly concentrated in France, Sweden, Italy and Portugal. “Countries such as Germany, Great Britain, Switzerland, Austria, etc., already have clubs and growth models, so expansion is imminent”.
Therefore, according to Dios Zetterlind, “the demand for padel holidays from users who dedicate more and more hours to this sport and who want to enjoy it is starting to grow significantly.
For the first quarter of 2015 we have already closed deals for the English, Swedish and Italian public, and we expect significant growth throughout the year.
The emergence of emerging markets such as Croatia, Dubai or the south of France, force Spain to specialise and differentiate itself from other markets. The emergence of emerging markets such as Croatia, Dubai or the south of France, force Spain to specialise and differentiate itself from other markets.”
Not in vain, he concludes, “no other country has as much padel sports on offer as Spain, so the market opportunity is spectacular”.
Client profile
The profile of the racket sports tourist, both tennis and padel, has some common characteristics: average age between 35 and 50 years old, medium-high economic level, they come mainly from Great Britain, Nordic countries, Germany and Holland; they have visited Spain at least once before and are usually very loyal customers.
